Blogging Valuable Copy is Your Tiara Online

Blogging is very important to your business, if you are a small bizpreneur.  For big brands such as Amazon, it doesn’t matter as they are well-known and the traffic to their site is well established. But for you, it kinda, sorta, is crucial… 🙂

I’ll give you a variety of reasons and you’ll understand why.

  • It will drive traffic to your website
  • Your credibility as an industry leader will be established
  • You’ll develop better customer relationships
  • Your SEO (search engine optimization) / SERP (Search engine results page) will increase

Let me tell  you this: Search engines love bloggers! 🙂 

  • Blogs provide fresh content to those thirsty Internet seekers.
  • Most blogs are updated at least 1x per week, some even daily.
  • Any piece of content you add to your blog keeps the search engines coming to you.
  • The content you write should relate to what your business offers and how it can benefit your target audience.
  • A good relevant blog is updated with quality information and the right keywords – it drives a good deal of organic (free) traffic to it

I’ll explain it this way: Imagine going to one store regularly and seeing the same items displayed the same way, the same place, all the time. The dressings in the windows have not changed in a gazillion years, in fact they are full of dust! Ha! Ha! They are even faded. NOT good. It gets drab & old pretty fast!

Your blog is like that store. Keep it alive!

  • Add new content
  • Move things around
  • Keep it interesting and fresh
  • Share news, updates, whatever pertains to your business

Who wants to go to an old, dead store anyways? Out-dated materials? YIKES.

You won’t get traction to your store that way. Without traffic, your blog will rot and die on the Internet. You’ll never get near the top of search engine pages and no one will know your blog exists. It’s crucial to build your blog the right way if you want to get higher rankings in search engines.

There’s no better way to freely advertise on the Internet then by blogging great content with good keywords. If you make blogging a priority and keep it regularly updated, it will drive organic traffic to it. This alone should give you enough reason to get started with blogging right now.

SEO / SERP

Your SEO is greatly increased by blogging and fresh content: it’s key to beating out the competition in the search engine game. One third of businesses can have 80% or more of their traffic generated by search engines. This can be a powerful thing for your business.

  • Use keywords in your articles.
  • Make a list of keywords, topics, categories by which your business is to be found.
  • Use these keywords regularly when writing copy for your posts and pages.
  • Being intentional about your keywords will increase your results.

Choose a keyword focus for each blog post, keywords that will be asked by your customers when they google search for these topics. For instance, if you sold a first aid kits, use terms like “bandages” or “antiseptics” rather than the product’s name. This will gain you better search engine results.

Keywords on your website are a significant way in which Google (and other search engines) find your site. BUT DO NOT STUFF YOUR CONTENT WITH THESE KEYWORDS. They should be used naturally, just as you would if you were having a conversation with someone. You wouldn’t say, “I love your store, so I walk to your store everyday just to look at your store because I love buying at your store.” Use your common sense. Search engines recognize if you’re “STUFFING!”

Link Building – Inbound / Outbound Links to your Website

By creating highly informative and useful content, you’ll increase the number of links directed to your site. Blogs are a fantastic source of links. The more content you write on your field of expertise, the more people will read your articles. If you write great articles, readers will reference them in their posts and link back to it, generating great incoming links. Your post will become like bait that attracts links like fish to a hook. This is the best way to help your SEO but also help your target audience discover your site while they are browsing the internet. You should also have links in your article linking to other areas on your blog.

For best results, have content that is not directly selling; inform them how to perform an action or solve a problem they are experiencing with your product or service. When they take that action and sees that it works; they’ll remember it was your site that gave them the advice and will return to buy a product.

Blogging Establishes Your Authority & Credibility as an Industry Leader

If you want to succeed in your industry you need to establish your authority in the industry. Posting topics that show your knowledge to your audience is a great way of marketing your business skills. If you’re in retail, for example, write blog posts about your products. Your clients will identify you as the expert for the products they want.

Your blog is the perfect platform to advertise 24 hours a day, 365 days a year without the need to be in the office. The more expertise that you show, the more people will trust and contact you when they have a need.

If you’re in B2B, post well researched articles about your services. Research has shown that 81% of internet readers trust the information on blogs. Build trust by becoming a source of information. Consumers like to be informed, and will appreciate what you bring to the table. 

Position yourself as the hub, the place to be for your niche and you’ll develop deepen the connections with your customers. Your clients will get to know your business or product from the comfort of their home.

Additionally, respond to comments and interact with your client. Give answers about a product, respond directly from your website.

Blogging To Sell Your Products And Services

Blogging is a much better seller than social media. Research says that social media only contributes to 1% of all online sales but on the other hand, blogging influences 61% of consumers’ purchases.

Your audience will locate the relevant pages on your site if interested in your services or products! YAY! 🙂

Norma Doiron

 Norma

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