BOOM! 

Solid Tips on Blogging & SEO

 One of the BEST ways to raise your business profile

Do you have all the bells and whistles? Are you all prettied up with the best content spread all over your website? If your name doesn’t pop up when people do a search on google, you are invisible. That is why you need SEO {search engine optimization} It is critical to the success of your business online. You wouldn’t hide a physical store in the bushes and it’s the same thing for an online store.

Many business owners have tried setting up blogs themselves to boost their own customer interaction but they soon lost faith when they didn’t immediately see the results and benefits they were hoping to see and eventually gave up. What a shame . What began with a boom of excitement finished in a crash of disappointment. It doesn’t have to be that way!  Perhaps they just didn’t know that there is more to doing business online than just setting up a blog.  Either it was a lack of direction, of understanding or even knowledge.

You need a road map to go from point A to point B.  To say any less is misleading and detrimental to your online success. There are specific steps that must be implemented; use these steps and watch your business go places you never thought possible! BUT – you must implement the right things.

The Question is: Why Blogging?

Most important of all, let me tell you that you need to have a HOSTED WordPress website: WordPress.org and NOT WordPress.com.  For more information on why WordPress.org vs WordPress .com, I suggest you read Using WordPress to Rocket Your Social Media Marketing Hub.

There is no better store than your blog and nothing can substitute fully for it.  Your blog is where you have FULL control of all of it’s content and where you alone have the final say on how it will show up. If you don’t own your own store, you are operating on someone else’s agenda.

Your blogging needs to:

  • drive traffic to your website
  • achieve great customer engagement
  • create a voice and personality for your company
  • open up the possibility of making some serious money

You see, the key is that people buy from people. From people they trust.  Did you know that 78% buy from trusted recommendations?  Can you see the possibilities?  

  1. Your blog can become the main place where you have customer transactions.
  2. Your blog is where you’ll show the world your personal area of expertise.
  3. Your blog is where customers | potential customers will find your killer content: like videos, photos, articles, testimonials.
  4. Your blog will build up your following and create a constant flow of customers.

Remember word of mouth marketing: good news travels fast – if you give out content with value and serve your clientele well, they will refer you to their circle of influence! 🙂  “If you build it, they will come” doesn’t work anymore.  The way to create a successful blog is to post, post, POST. Be up to the challenge!  Do not ignore your call to action at the end of your posts. Ask a question or tell them what to do, what their next step is.

As soon as someone posts a comment under your post, Boom! Your blog just got updated!, Search engines LOVE updated sites and moves them up the feeding chain. 

AND, here’s where it gets interesting.  Your name will begin to pop up everywhere! That is what you want, for your blog to jump out, your articles and content to spin by; your graphics, videos, podcasts, etc… to swing right in front of the searcher’s eyes.  All eyes must be on YOU.

If your blog:

  • addresses a popular topic
  • has faithful and consistent posting
  • posts are getting comments

You stand a good chance of jumping up and down on the the first page world of Googleland!

Woohoo!!!!  So What Does SEO (Search Engine Optimization) Have to Do With Blogging? ALL and EVERYTHING.

“SEO” means finding ways to increase your site’s appearance in visitors’ search results, resulting in more traffic to your site. There are a few simple steps you can do to increase your search engine ranking.

It requires a little effort and some re-thinking. Time to stop searching for a gold mine – and do the work!

In Gratitude, 

Norma Doiron

Norma

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IT'S NOT ALWAYS EASY TO MAKE THE TOUGH DECISIONS RE: YOUR BLOG / WEBSITE. BE IT BUILDING, REVAMPING, RE-DESIGNING OR UPDATING - I CAN HELP YOU WITH THAT.  

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