Onsite vs Offsite

Search Engine Optimization | SEO

Onsite SEO is tweaking things on your blog to increase SEO.  It is somewhat easy for the changes made are on your own blog & in your hands. Maximize your onsite SEO.  (Changing things on a  page or post to increase your SEO rankings is called Onpage SEO.)

Offsite SEO is tweaking factors external to your blog.  It is more difficult; the changes are not directly in your hands.  Search engines put a lot of emphasis on the external things of  your blog & on what others say or do regarding you. For example:

  • The type of sites that link to you
  • The anchor text they use to link to your blog
  • How popular your blog is on social media sites
If others are positive about your blog (like people submit your posts to social media sites or other blogs link to your blog) it shows people like you.  The purpose of a search engine is to provide the best content to users so they will rank you higher – because they know that people find your posts useful!  Good offsite SEO is extremely important.

Keywords represent what you write about – and attracts visitors to your blog. Choose the right keywords for SEO, because these are the words that people will be coming to your blog for. They should define the topic you write about. Search engines don’t just look at individual words, but at the overall topic of the blog.  If  keywords do not match the topic, you will never rank high in search engine result pages (SERPs) for these keywords.

Do a search for the word SEO.  You will find millions of searches for that keyword.  It means there is heavy competition for optimizing blogs & websites with that keywords. Use keywords that are moderate (not too low, not too high.)  Tip: A great tool for different keywords is Google’s “Keyword Tool” that tells you the demand for the keywords you enter.

Onsite vs Offsite SEO – What next?  3 options:

  1. Write a big, long post or page that contains information about everything you want to say, and have all the keywords in it
  2. Write a separate post for each keyword
  3. Write multiple, medium-sized posts & include 3-4 keywords in each

Search engine spiders evaluate the density of words to find keywords relevant to that page. When you choose option 1 or 2, your posts have many keywords – meaning that no particular word would stand. The words you wanted to highlight as  keywords get obscured among all the other words on that webpage.  That is not something that we want for good SEO!
This leaves us with option 3 – Writing a separate post for each keyword is the best option like a group of words you have chosen as your keyword. Select a group of words as your keyword.  When you target each post at only 1 keyword, you are better able to highlight that keyword in the post & your posts are focused.  Search engines can immediately link the post with your keyword resulting in better position in the (SERPs).  Focus on 1 keyword each; it means the content is more relevant for that keyword.  The readers get targeted content  in higher search engine ranking

More on SEO Link-Building Strategies 

The more backlinks you have, the better your ranking in the SERPs. If your keywords are in the backlinks, your rankings will be even higher.  But where do you get these?

Do NOT get the backlinks from just any website or blog – where you get these backlinks affects your ranking and can even harm them. Get the links from blogs that write about topics similar to yours. Having links from a site with related content adds extra weight in the eyes of Google. If your keywords is in the anchor text of the backlink, it’s a big bonus.

Google Page Rank  Page Rank is an assessment by Google. It ranges from 0 to 10; the higher the number, the better the page.  A page rank is assigned to each individual page (URL) of a blog or website. Thus, every webpage of a blog or a website has a different page rank.

Try to get links from sites that have a high Page Rank. It carries a lot more weight than a backlink from a low page rank site.  However, do not focus just on high page rank sites – if Google sees that all your backlinks are from high page rank sites, the will assume the links are bought and will harm your rankings. Always have backlinks from sites with different page ranks so the distribution seems natural to Google, with just a slighter high page ranks.

Link farms – Many sites exist only to provide links to other sites. They have thousands of outgoing links, pointing to all kinds of sites. They are called link farms, and considered “bad” by Google and other search engines. (They are also known as “bad neighborhoods”).  Avoid getting links from these sites as your rankings would greatly suffer. Avoid directories that include any and every blog in their listing.

Norma Doiron

In Gratitude, Norma

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