SEO What to Do And Not Do

The ultimate goal for most small businesses and entrepreneurs is to drive more traffic to their website. Optimizing for the search engines (SEO) to find you is essential to your success.

It is imperative for you to know what your niche is and to create your content with those key phrases in mind. The more relevant the match is to the content on your page, the higher the rank.  Your title, headers, body, links, etc…  they all need to match up with the words used in search engines.

There’s no point in having amazing content if nobody ever gets to see it.

There is a lot to cover on this subject today. Let’s get started…

Off-page Optimization

  • Refers to the quality and quantity of incoming links from other websites, blogs and directories – coming in to your site.
  • Each link coming in to your site is like a “vote of confidence” and helps boost your site’s visibility at the search engines.
  • Steadily increase the number of quality incoming links from trusted sources. That should be your goal.

Not every link is created equal, search engines do take notice of:

  • The popularity of the referring site.
  • The number of links on the referring page.
  • The words in the link, etc… determine how the search engines value each link.

Don’t waste the hours you spent perfecting your site and content. The question is, ”how are people finding this article?”  Pick the main keywords you want to rank for.

How to get better rankings changes constantly.

  • Make sure to use them in your headings/titles (H1, H2).
  • Use them in your URL.
  • Spread them through at least 200 words of content. (for search engines)
  • Don’t overdo the keywords, 2-3 is fine.
  • Try to link them to other relevant internal pages.

Link building is a bit harder – you want links from quality websites like news, blogs, universities, associations – as long as they are relevant to your content… or Google will not like you.

Exchange reciprocal links – Do swap links with web pages that are relevant to your web site, if these sites can be valuable to your readers.

Tips on SEO | What to Do AND Not Do to Up Your Ratings:

  • Update your content on a regular basis.  If your content never changes why should someone take the time to come back to see what’s new?
  • Never use the same Title Tag  for all pages throughout the your site.  The Title Tag is how your keywords or key phrases are read by the Search Engines and they do NOT like them to be all the same. Do not make that costly error for you will be penalized.
  • Do NOT simply fill in the Meta Description with the same details for every page. Unique content needs unique Meta Descriptions.
  • Key Phrases & Keywords must be in your content. Write your article, include the key phrases that you’re seeking to be found by.
  • Be wise – don’t make it all about the key phrases so it becomes unrelatable to readers.

Use high quality back-links.  Google believes the best ranking sites are those who are regularly visited & that people like enough to link to from their site to yours. These are called back-links and they are so very important. Do NOT use link farming; Google dislikes & punishes severely those who do this. It is considered spam and your site can be banned. High price to pay!

Over-Using Keywords – Example:  ”I’m believing that you’re believing that we can be believing that everyone should be believing together…” That is nonsense.  It’s not understandable & it’s hugely disliked by search engines & readers. Using white text on a white background – so that only search engines can see it. If they catch you doing this, they will totally ban you till forever. Using the tiniest of fonts with the tiniest of texts, with tons of keywords will also get you totally banned.  This is serious business and it is deadly: for your site.

LINKS

Search engines don’t like pages that contain query characters like “?”.  Avoid those.  Google definitely does NOT index pages containing “&id=” as a parameter in your URLs.

Inbound Links –  When you have other sites linking to yours, try to use different wordings for the anchored text. Use the same wording & search engines may consider those links as an attempt to raise your page rank and your site’s page rank will be ignored.

Outbound links – Think you need 100+ links going out of your site? No – and – Google says this is another way of link farming, or spamming. A good rule of thumb is to have no more than 40-50 links leaving your site to not to be penalized. Avoid linking to sites with bad reputation.

When you receive a request to link to another site, first go and check that the site is of a good quality and that it’s of a relevant content.  If you’re using a SEO company… choose one with integrity.

Cloaking – Having 2 separate pages, one optimized for the search engines and a different one optimized for the viewer. In other words the search engine sees one page but the user is redirected to a different page when the link is clicked. Cloaking is a big NO with Google.

Creating multiple domains that redirect to one page is not allowed. Creating multiple domains with the same or nearly same content and interlinking is a no-no.

Use unique content on each site. Doing otherwise will result in a ban or penalty.

And Don’t forget social media. Social media and SEO are very closely connected and many people don’t realize to what extent. Social media has an enormous effect on your SEO because it helps drive targeted traffic to your website.

Google has set rules on SEO.  Want to disappear off the Search Engine radar?  Try breaking as many of their rules as you possibly can. Make no mistake.  It will happen.  Unethical techniques won’t help to improve your site’s ranking, it will make it worse, even result in a complete removal of your site.

Thanks for visiting, please leave comments below, let me know what you got from this article.  

Appreciate you!

Sincerely, Norma Doiron

Norma Doiron

 I shared this article recently on Live A Life Without Limits as a guest blogger. Composed of a mother and daughter team, JeanMarie Bills and Elena J Forbes help entrepreneurs to bring out their own unique self to create the lifestyle they desire. Read the Story Behind Their Passion to know more about them.

Connect with JeanMarie & Elena on their BLOG, FACEBOOK and Twitter.

 

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