Social Media Is Not an Option Anymore

It’s really a no-brainer that social media is HOT! HOT! HOT!    These days, if you’re looking for any type of  information, where do you go? It used to be the good old yellow pages – BUT – not anymore! EVERYBODY –  and I mean every BODY is going ONLINE to check out your business. Radio, TV, Magazines, ADS – All are sharing websites, URLS, Social Sites Sites, Emails, and more – and directing the masses to find you there.

Social media is HUGE for anyone who owns a business.  

If you are not using the power of the internet, you “don’t” have a business. You are invisible. You will be passed over.  If you are not standing out, you are blending in.

How many times have you heard people ask “Is social media right for my business?  Absolutely the wrong question. You should be asking, “Should my business be online and sharing who we are & what we do with the whole entire world?”

The answer to that question?

YES. Look at these examples and you will “get it.

  • Going out for supper and don’t want to sabotage your eating plan? Pre-decide what you will have on the menu. 
  • Going away for a few days?  Look for a place to stay, see what it looks like, etc…
  • Planning a get-together at a spa?  Search for spas online, get all the details.
  • Looking for a church to fellowship with?  Yup.  You will find that there too.
  • A Diet-plan, a doctor, a dentist, a Grocery Store, any kind of Store, Car Dealership, Playgrounds, and on and on and on and on it goes.

People are googling for information on anything and everything and lists of businesses are popping up to choose from. If you are NOT online, you do not exist!  You will not be looked at because you are not there.

Social media allows you to sell to the masses; it also allows you to ‘hear’ what people are saying about you, what they want, don’t want, etc…  

What an advantage! But the truly special part of social media is how you can share information about you, your brand, client testimonies and so much more.

  • Facebook is closing in on 1 billion users,
  • Pinterest boasts over 10.4 million registered used,
  • Twitter claims over 100 million active users,
  • Linkedin is great for business with over 130 million members,
  • Google+ is giving predictions of over 400 million users by next year.

Now, what do you say about that!  It’s obvious that everyone from the car dealership to your local bakery are using social media to get found.  It makes no difference if your company is huge or small:  Social Networking has become a lifeline for your business, to reach customers and potential clients. It’s an opportunity you cannot afford to miss – from turning fans into a following and that following into a clientele.

Social Media offers your company a visibility that is unlike any other marketing tool.

Face to face marketing hasn’t completely disappeared but it’s been definitely challenged as more and more businesses stretch their wings.

You must build your brand online to establish yourself as a trustworthy local expert.  As consumers go online for advice, its crucial that your business be visible, accessible and easily available.

Oh!  But where to begin?  

While you do have the opportunity to grow your business in a new and exciting way, it can also be overwhelming if you don’t know what to do.  You can waste an enormous amount of time trying to set yourself up on different platforms; my suggestion to you is to keep your focus where your expertise is, on what you do best and where you make the money.  If you don’t know how to begin, hire an online business strategy coach. Don’t get yourself knee deep in a project that was doomed before you ever began. 

The first thing you will need to establish is who and where your target market is.  That means you must identify what your niche is.  Who are you marketing to?  What do they need or want? That’s your first step to be effective. Start small and steadily grow your market or niche.

Your presence online will be successful if you contribute valuable information to your audience. Remember, consistency is key and to stay consistent you want to start small. 

Choose Your Social Sites Carefully

It’s not urgent to be on every social networking site at once. Find out where your target audience is spending their time and how much time you can commit  on a daily and weekly basis. It is always better to begin in small, bite-sized chunks.   Once you’ve got one mastered you can move on to the next one.


Many time saving social media strategies will help your efforts to be focused and organized. Building your social media presence is a commitment, so take the time to put systems in place that organize your social media sites.  They will save you time.

Remember: you’re only as good as your services.  If you know you won’t stay on top of it, give it away to someone else that will…

In Gratitude, Norma

Norma Doiron

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