Twitter Rules Visibility: Tweet Wisely

Twitter for business? 

Absolutely! Twitter began in 2006  as a text message service to quickly communicate with people. We have come a long way since then. Twitter’s slogan, “What’s happening?” began the trend of sharing what we’re doing, right at this moment. Then, repeat again… and again, and again, leaving people questioning why anyone would care about such stuff. 🙂

Surprisingly…. many cared. The truth is that when Twitter is properly used, it’s fantastic to build relationships and it’s a powerful tool in the marketing of your business, to get your products or services out to your potential clients and getting yourself heard in the midst of the crowd. 

Short and Sweet

It’s surprising how much you can say with 140 characters;  Millions stream a continuous flow of events on Twitter’s news stream and it’s now possible to learn of events happening within seconds all over the world. Huge, wouldn’t you say? 

Begin by Building a Strong Foundation

Complete your Twitter profile; feature details about your business – it’s your piece of real estate. Take advantage and do not waste it with trivial stuff. Use keywords, say a lot with a few words.

Profile Tips  

  • Use your name – You are your business so put it out there.
  • If you must use a Business name, add your name somewhere.
  • Use a current picture – You want people to know who you are.
  • State plainly and clearly what you do. Be precise and interesting.
  • Be sure to link back to your blog. You could also leave a link to another media site.
  • You get 160 characters to show who you are and do. Skip the unimportant and talk about the benefits you deliver.
  • You can build a Twitter landing page on your blog to share more of your social media info as well as a short bio of who you are and what you offer. It’s a great way to expand to Twitter users looking into your business.

Think of Twitter this way:

  • You go to a party and see all these people mingling in a room.
  • You walk around, you’re looking, is there someone you know here?
  • Some are standing, quietly observing… others are engaging in conversation.
  • You decide to begin a conversation with someone close to you. That’s networking on Twitter.

In a relaxed and friendly manner, you begin sharing about yourself and what you do. BUT: Do NOT yell, “Buy my stuff! I’m Mrs Wonderful!!!”  (◕‿◕)

Begin Slowly

Twitter monitors how aggressively users follow other users, so be careful. You don’t want to get your account suspended in your 1st week!
Find people with similar interests and it’s most likely these will follow you back. The more YOU follow, the more will follow you. After a while you’ll have built up a decent following.

When you follow a Twitter user, you subscribe to read what they share. Be selective. Find their user profile and click on the Follow button. Start by following people you know (friends, family, friends of friends, etc…) Eventually, begin following those you don’t know, yet. The main key is to focus on getting people to follow you back.

5 types of Twitter Messages:

  • @Reply is a public message (that mentions the Twitter username of the person) you send out as a reply to a message you received.  It shows up in the tweet stream of everyone who follows both of you, and on the @connect (mentions) page of the Twitter user. An @reply tweet is a message you send in response to a tweet from another person.
  • Mention: a message you send out that mentions another Twitter username. A mention tweet includes the name of a Twitter user but is not a reply to a previous tweet from that person.
  • Direct message (DM): a message you send privately to another Twitter user. You can only send a DM to someone who follows you. A DM is a private message sent to someone who follows you on Twitter.
  • Retweet (RT): a message created and sent by someone else that you share with the people who follow you.

Unwritten Rules: 

  • Someone follows you? Follow them back.
  • Block the shady characters from following you.
  • Following is a 2-way street. Having a 1-way conversation is not optional.
  • Tweeps build communities where they serve others. Enjoy and learn from them.
  • Provide value. Post informative, inspirational, or fun things for your followers to read.
  • Many use apps that will unfollow you if you don’t follow back. Remember and be aware of this.

Tweets Likely Linked to Your Blog Posts.

  • Keep tweets simple, short and sweet; you can also use quotes, people love them.
  • Link back to your blog, lead people to your online marketing material or products.
  • Lead people to sign up for your newsletter or to contact you.
  • Strike a balance between the serious, marketing-type of tweets with the light and fun.

Every time you write a blog post, go to twitter and let everyone know! Include the link! Tweeting other people’s products makes you a team player. Owners will notice and return the favor.

Who to follow. . . 

  • Tweet Wisely. . . Follow people in your niche – Check out your competition and their friend list.
  • Always follow the ones who could be interested in purchasing your products or services.
  • Follow the ‘Biggies’ in your field of expertise. In fact, follow the ones who follow them!
  • Short and to the point work best! Eliminate useless words.
  • Shorten the link – If a link is to long, use bitmarks at Bitly.com
  • Twitter has it’s own language, similar to texting. Abbreviate.

Share Personality. . . . .

  • Don’t be boring and don’t share negative tweets. Period.
  • Don’t share too much –  no irrelevant personal info.
  • Put yourself out there as an expert! Show followers you like to engage in conversation about your niche.
  • Engage – Interact and join in relevant conversations. Someone got a new haircut? Ask where they got it! It’s a beginning! 
  • Find the sweet spot in what your target audience wants to hear and what promotes your business. Give people useful information and answer questions; they will consider you a valuable member of their community.

HashTags (#) 

A hashtag is a word or phrase prefixed with the symbol # to group people who are talking about the same topic together. Hashtags provide a means to search these groupings. Example: to see who is tweeting about blogging, type in #blogging in search and you will see the list. Try it out!

Organize with lists

As the number of people you follow grows, so does the noise. Twitter lists allow you to group the important people you follow so they don’t get lost. Using Twitter lists lets you focus on specific tweets from people you want closer contact with. Tip: You don’t have to put everyone into a list.

Update your profile picture

Your Twitter profile picture appears next to every tweet you send. It’s an opportunity to associate an image with your business in the minds of everyone who follows you.

If your profile picture is a photograph:

  • Focus on your face. People don’t want to see you standing on the beach and they don’t care what clothes you are wearing. 🙂
  • No animals or kids. Even if your business is directly related to pets or children, you should be the focus of your photograph. You want to make a human connection with potential customers.

A professional photograph is ideal, but you can have a friend take a great shot of you. Make sure you are photographed against a plain background, and smile. Choose one that really captures you.

Invest in the small things and it will pay huge dividends in your Twitter presence…

Norma Doiron

In gratitude,

Savvy VISIBILITY Solutions

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